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The Food and Drugs Authority (FDA) has banned popular TikTok creator Deaconess Abokomah, whose real name is Ebenezer Arthur over the use of alcoholic products in his content, threatening a GHC 25,000 fine for non-compliance. 



He announced the ban in a recent video, showcasing the formal letter he received from the FDA&#8217;s headquarters in Accra. 



Known for his comedic portrayal of a witty, elderly Fante church deaconess, he has previously featured Club Beer in his skits, which has now led to scrutiny from the authority.



This ban is part of the FDA&#8217;s broader initiative to regulate the promotion of alcoholic beverages, particularly by influencers and celebrities, as a means of mitigating the potential influence on young audiences. 



The FDA has consistently upheld a strict policy against celebrity endorsements of alcohol, a stance that has sparked considerable debate within the entertainment sector.



In response to the ban, Deaconess Abokomah expressed frustration, joining a growing chorus of Ghanaian celebrities who have publicly criticized the FDA&#8217;s approach to alcohol advertising. 



Many in the industry argue that the policy restricts their opportunities to earn income through brand partnerships.



The situation raises important questions about the balance between public health objectives and creative expression, as industry stakeholders call for clearer guidelines that align the FDA&#8217;s regulatory goals with the realities of modern content creation.

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FDA Bans TikTok Creator Deaconess Abokomah from Featuring Alcohol in Content

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AUTHOR: Perpetual Tweneboah Koduah

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